BabyTV launches first apparel and plush range with retailer La Polar
December 13 , 2013
Fox International’s BabyTV channel is pleased to announce that its first dedicated collection of licensed apparel for small children featuring BabyTV’s fun and entertaining characters and artwork has gone on sale with Latin American retailer La Polar. Available at La Polar’s flagship stores across Chile the clothing range initially includes t-shirts, nightwear, bodysuits, bibs and hats with more items to be added in 2014.
Also now on sale with La Polar and complementing the apparel is a range of cuddly plush toys featuring some of BabyTV’s popular on-screen characters including the Butterfly and some of his animal friends.
The direct-to-retail agreement with La Polar was negotiated by BabyTV’s agent P&L Global and Fox One Stop Media Licensing & Merchandising, a business unit of Fox Latin American Channels (FLAC).
“We are delighted to be working with a major retailer like La Polar and see our first coordinated range of clothing and plush go on sale“ said Ralf Kies, SVP Licensing & Content Sales for BabyTV, “with more licensees already on board for Latin America we look forward to launching more apparel lines across the region in 2014”.
Founded in 2003, BabyTV offers 24 hours of top-quality content created by educational experts for babies and toddlers, in a commercial-free environment. A part of FOX International Channels since 2007, BabyTV airs in over 100 countries globally via 700+ affiliate platforms, and in 18 languages, and also provides its content via VOD, Mobile and Broadband offerings.