Effective June 30, 2013
Baby Network Limited (“BabyTV” or “we”) wants you to be familiar with
how we collect, use and disclose information from and about you. This
collected through services such as websites, mobile sites, applications
(“apps”) and widgets (collectively, the “BabyTV Services”). By using
BabyTV Services, you agree to the terms and conditions of this Privacy
Policy and consent to our use of your personal information in the manner
set out below. A list of our affiliated companies (“BabyTV
Affiliates”) is available at www.21cf.com
applies to all users, including both those who use the BabyTV Services
without being registered with or subscribing to a BabyTV Service and
those who have registered with or subscribed to a BabyTV Service. This
Policy applies to BabyTV’s collection and use of your personal
information. It also describes generally BabyTV’s practices for handling
Other than Activity Information described below, which is used to
support the internal operations of the BabyTV Services, we do not
collect information from children. Accordingly, children are not
eligible to use some features of the BabyTV Services.
2. COLLECTION OF INFORMATION
BabyTV and our service providers may collect the following information from and about you:
is the information eligible users submit
to register for a BabyTV Service, for example, to create an account,
post comments, receive a newsletter, or enter a contest. Registration
Information may include, for example, name, email address, gender, post
code and birthday.
and Posts consist of comments or content that
eligible users post to the BabyTV Services and the information about the
user that accompanies those posts or content, which may include a name,
user name, comments, likes, status, profile information and picture.
Public Information and Posts are always public, which means they are
available to everyone and may be displayed in search results on external
Information from Social Media.
If you have a social media account
and are eligible to access or log-in to a BabyTV Service through a
social media service or connect a BabyTV Service to a social media
service, the information we collect may also include your user ID and/or
user name associated with that social media service, any information or
content you have permitted the social media service to share with us,
such as your profile picture, email address or friends lists, and any
information you have made public in connection with that social media
service. When you access the BabyTV Services through social media
services or when you connect a BabyTV Service to social media services,
you are authorizing BabyTV to collect, store, and use such information
When you access and interact with the
BabyTV Services, we may collect certain information about those visits.
For example, in order to permit your connection to the BabyTV Services,
our servers receive and record information about your computer, device,
and browser, including potentially your IP address, browser type, and
other software or hardware information. If you access the BabyTV
Services from a mobile or other device, we may collect a unique device
identifier assigned to that device or other transactional information
for that device. BabyTV uses these types of information to support the
internal operations of the BabyTV Services.
Cookies and other similar technologies (such as browser cookies, pixels,
beacons, and Adobe Flash technology including cookies) are comprised of
small bits of data that often include a de-identified or anonymous
unique identifier. Websites and other services send this data to your
browser when you first request a web page and then store the data on
your computer so the website can access information when you make
subsequent requests for pages from that service. These technologies may
also be used to collect and store information about your usage of the
BabyTV Services, such as pages you have visited, content you have
viewed, search queries you have run and advertisements you have seen.
These types of information are used to support the internal operations
of the BabyTV Services.
Third parties that support the BabyTV Services by serving contextual
advertisements or providing services, such as allowing eligible users to
share content or compiling aggregate BabyTV Services usage statistics,
may also use these technologies to collect similar information. BabyTV
does not control these third-party technologies and their use is
governed by the privacy policies of third parties using such
Most browsers are initially set to accept cookies, but you can change
your settings to notify you when a cookie is being set or updated, or to
block cookies altogether. Please consult the "Help" section of your
browser for more information. Users can manage the use of Flash
technologies, with the Flash management tools available at Adobe’s
website, see www.adobe.com/products/flashplayer/security/privacy_policy/faq.html
Please note that by blocking any or all cookies you may not have access
to certain features, content or personalization available through the
for more information.
3. USE AND DISCLOSURE
We use the information we collect from and about you to provide the
BabyTV Services and features to you, including: to measure and improve
those BabyTV Services and features; to improve your experience with both
online and off-line BabyTV Services by allowing eligible users to
comment on content, and participate in online contests or rewards
programs; to provide you with customer support and to respond to
inquiries. When the information collected from or about you does not
identify you personally, we may use that information for any purpose or
share it with third parties.
We may use the information we collect from and about you for these additional purposes:
To allow service providers to assist us in providing and managing the BabyTV Services.
BabyTV may make your information available to certain third party
service providers, such as contractors, agents or sponsors, who help us
manage or provide the BabyTV Services. These service providers may not
use personal information for any purpose other than the specific service
they are providing to you or BabyTV.
To allow social sharing functionality.
If you have a social
media account and are eligible to log in with or connect a social media
service account with BabyTV Services, we may share your user name,
picture, and likes, as well as your activities and comments with other
BabyTV Services users and with your friends associated with your social
media service. We may also share the same information with the social
media service provider. By logging in with or connecting your BabyTV
Services account with a social media service, you are providing your
consent to us to share information we collect from and about you with
the social media service provider, other users and your friends and you
understand that the social media service’s use of the shared information
do not want your personal information shared in this way, please do not
connect your social media service account with your BabyTV Services
account and do not participate in social sharing on BabyTV Services.
To provide co-branded services and features.
We may offer
co-branded services or features, such as contests or other promotions
together with a third party (“Co-Branded Services”). These Co-Branded
Services may be hosted on BabyTV Services or on the third party’s
service. By virtue of these relationships, if you are eligible to
participate, we may share the information you submit in connection with
the Co-Branded Service with the third party (where appropriate). The
third party’s use of your information will be governed by the third
To deliver advertisements.
BabyTV and our service providers may deliver contextual ads to you when you use the BabyTV Services.
To contact you.
BabyTV may periodically send notifications
related to the BabyTV Services to eligible users, such as notifications
of changes to the BabyTV Services or policies.
To send promotion or marketing materials
. BabyTV may periodically
send eligible users promotional materials, where appropriate. If you
want to stop receiving promotional materials, you can change your
account setting by sending an "unsubscribe" email to firstname.lastname@example.org
or follow the unsubscribe instructions in our communications.
To share with our BabyTV Affiliates.
BabyTV may share eligible
users’ information with BabyTV Affiliates for the purposes described in
can be found at the beginning of this policy. Users who visit BabyTV
Affiliates’ services should still refer to their separate privacy
To share with business partners.
If you are an eligible user,
BabyTV may share your information with business partners to permit them
to send you marketing communications where appropriate. If you want to
stop receiving these marketing communications you should contact the
relevant business partner.
To protect the rights of BabyTV and others.
There may be
instances when BabyTV may otherwise use or disclose your information,
including situations where BabyTV has a good faith belief that such
disclosure is necessary in order to: (i) protect, enforce, or defend the
legal rights, privacy, safety, or property of BabyTV, our BabyTV
Affiliates or our or their respective employees, agents and contractors
protect the safety, privacy, and security of users of the BabyTV
Services or members of the public; (iii) protect against fraud or for
risk management purposes; (iv) comply with the law or legal process; or
(v) respond to requests from public and government authorities.
To complete a merger or sale of assets.
If BabyTV sells all or
part of its business or makes a sale or transfer of its assets or is
otherwise involved in a merger or transfer of all or a material part of
its business, BabyTV may transfer your information to the party or
parties involved in the transaction as part of that transaction.
BabyTV uses commercially reasonable administrative, technical, personnel
and physical measures to safeguard information in its possession
against loss, theft and unauthorized use, disclosure or modification.
However, no one can guarantee the complete safety of your information.
5. USER ACCESS AND CONTROL
In certain jurisdictions, you have certain rights to see information we
hold about you. Any request for such information may be subject to a
small fee to meet our costs in providing you with such details. Please
email us at email@example.com
or write to us at Legal Team, 10 Hammersmith Grove, Hammersmith, London W6 7AP, United Kingdom if you would like further
information on this.
If you would like to access, review, correct, update, suppress, or
otherwise limit our use of your personal information you have previously
provided directly to us, you may contact us firstname.lastname@example.org
. We will try to comply with your request as soon as reasonably practicable.
We give eligible users many choices regarding our use and disclosure of
their personal information for marketing purposes. Eligible users may
• Receiving electronic communications from us: If you no longer want
to receive marketing-related emails from us on a going-forward basis,
you may opt-out of receiving these marketing-related emails by sending
an email to email@example.com
• Our sharing of your personal information with BabyTV Affiliates for
their marketing purposes: If you would prefer that we do not share
your personal information on a going-forward basis with BabyTV
Affiliates for their direct marketing purposes, you may opt-out of this
sharing by sending an email to firstname.lastname@example.org
• Our sharing of your personal information with business partners for
their marketing purposes: If you would prefer that we do not share
your personal information on a going-forward basis with business
partners for their direct marketing purposes, you may opt-out of this
sharing by sending an email to email@example.com
6. OTHER IMPORTANT INFORMATION
Policy on the BabyTV Services.
Location of Data
. BabyTV is a global company and we provide the
Baby TV Services from several countries, including the United Kingdom,
Israel, and the United States. Your personal information may be stored
and processed in any country where we have facilities or in which we
engage service providers, and by using the BabyTV Services, you consent
to the transfer of information to countries outside of your country of
residence, including the United States, which may have different data
protection rules than those of your country. This includes the use of
cookies and other similar technologies as described above. As a result,
The BabyTV Services may be linked to sites
operated by unaffiliated companies, and may carry advertisements or
offer content, functionality, games, newsletters, contests or
applications developed and maintained by unaffiliated companies. BabyTV
is not responsible for the privacy practices of unaffiliated companies,
and once you leave the BabyTV Services or click an advertisement, you
Collection of Personal Financial Information by a Payment Service
In some cases, we may use an unaffiliated payment service to allow you
to purchase a product or service or make payments (“Payment Service”).
If you wish to purchase a product or make a payment using a Payment
Service, you will be directed to a Payment Service webpage. Any
information that you provide to a Payment Service will be subject to the
Policy. We have no control over, and are not responsible for, any
Payment Service's use of information collected through any Payment
. We will retain your information for the period
a longer retention period is required or allowed by law.
Remember that even after you cancel your account, copies of some
information from your account may remain viewable in some circumstances
where, for example, you have shared information with social media or
other services. Because of the nature of caching technology, your
account may not be instantly inaccessible to others. We may also retain
backup information related to your account on our servers for some time
after cancelation for fraud detection or to comply with applicable law
or our internal security policies. It is not always possible to
completely remove or delete all of your information due to technical
constraints, contractual, financial or legal requirements.
We ask that you not send us, and you not
disclose, any sensitive personal information (such as social security
numbers, information related to racial or ethnic origin, political
opinions, religion or other beliefs, health, criminal background or
trade union membership) on or through the BabyTV Services or otherwise.
7. CONTACT US
Mail: Legal Team, Unit 3.5 Shepherds Building East, Richmond Way, London
W14 0DQ, United Kingdom. Telephone: 44 (0) 207 471 7693